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THE GAME'S CHANGING.
ARE YOU?
Sport. Challenges. Rewards.
Built for fans who back their team, their mates and themselves.
Hey! You turned up then. Good.
That already puts you ahead of a few on the pitch.
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Now let’s see if you’ve got the stamina to level up, laugh with your mates and bag real-world rewards along the way.
Open the app and you’ll get four quick drills.
60-second hits that sharpen your head the same way the gym sharpens your body.
Earn points. Build streaks. Climb leaderboards.
Push your club, your sport and your country up the ranks.
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If you want deeper insight, the app tracks patterns, trends and progress, giving you a better read on yourself than most people ever get.
This is mental fitness made simple.
No preaching. No clichés.
Just small daily wins that make you sharper, steadier and harder to knock off course.
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The old ways are tired.
The new game starts here.
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The first people on the waitlist will get access to something incredible that only our original supporters will know about – the ones who helped kick this off before it went mainstream.
The XY Effect is sports fans’ biggest supporter.
You’ll see soon enough.
Launching 2026 | First in. First Advantage
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